Creativity vs Craft
Finding creativity under pressure, as a photographer the job can get repetitive at times. At the beginning your creative vision was fresh and exciting, but later the compositions and subjects fade away and finding creative inspiration becomes harder to knock into it, now imagine it under pressure, and you have to perform, it can be rough
My craft, the techniques and tools I use, are just choices. Inspiration and the tools I use will bring my vision into reality. Creativity always dictate the craft. So that been said I keep lots of crafty things in my studio, you name it I probably have it, that way when ideas come to mind it becomes easier to create it. But I know that cultivating creativity in the moment can be challenging, ride out the waves, and build momentum. Our creative life, the very nature of how most of us work internally, is rhythmic, dance with it, don’t be afraid.
Honesty, unless I’m the art director, or the product creator, I am photographing another persons creatives work, I’m the middle man recording their vision, and passion combine with my own. And can be hard to find inspiration when is not 100% your subject. To the entrepreneur, visionary, the cook, the fashion designer, or art director, I’m a stranger who is about to pry into their life work, invade their creative work and space, I would speak for their craft and art with one own.
the pressure is definitely on, if I suck at my craft, their hard work will amount
to nothing on the photographs
Sometimes food, or products lacks the passion, photography finds a way to be, well pretty honest.
So you need a process to cultivate on-demand creativity. To become inspired in a situation that may be un-inspiring, or starting to feel like a routine.