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Creativity vs Craft
Finding creativity under pressure, as a photographer the job can get repetitive at times. At the beginning your creative vision was fresh and exciting, but later the compositions and subjects fade away and finding creative inspiration becomes harder to knock into it, now imagine it under pressure, and you have to perform, it can be rough
My craft, the techniques and tools I use, are just choices. Inspiration and the tools I use will bring my vision into reality. Creativity always dictate the craft. So that been said I keep lots of crafty things in my studio, you name it I probably have it, that way when ideas come to mind it becomes easier to create it. But I know that cultivating creativity in the moment can be challenging, ride out the waves, and build momentum. Our creative life, the very nature of how most of us work internally, is rhythmic, dance with it, don’t be afraid.
Honesty, unless I’m the art director, or the product creator, I am photographing another persons creatives work, I’m the middle man recording their vision, and passion combine with my own. And can be hard to find inspiration when is not 100% your subject. To the entrepreneur, visionary, the cook, the fashion designer, or art director, I’m a stranger who is about to pry into their life work, invade their creative work and space, I would speak for their craft and art with one own.
the pressure is definitely on, if I suck at my craft, their hard work will amount
to nothing on the photographs
Sometimes food, or products lacks the passion, photography finds a way to be, well pretty honest.
So you need a process to cultivate on-demand creativity. To become inspired in a situation that may be un-inspiring, or starting to feel like a routine.
I wanted to do a shoot with fashion photography in mind that would showcase the conditions that may arise upon a fashion photoshoot on the west coast, specially in Vancouver which is surrounded by the mountains and a vast forest. On this particular shoot on a hot summer day the weather calls for clouds and a chance of rain, it did not disappoint, arm with umbrellas we hit the road. In the end, the wind and the rain help make this shot come alive 🙂
I just love shooting actor headshots in my studio or on location for that matter with my new profoto gear, and the results are exceptional. Just love how the colours turn out, the softness way it touches the skin, marvellous.
Shooting with actor producer Alfonso Quijada was a breeze of fresh air, the fast firing and accuracy of the lights are impressive to say the least.
I wanted to be above the competition, and knowing that I have the the expertise along with one of the best lighting equipment to back me up, gives me the certainty that I will be delivering the best results for my clients.
Alfonso Quijada would recommend getting new headshots every year or two depending on how your look changes, but obtaining new ones for an specific audition will increase your chances of a second call and possible a roll on the movie which is your ultimate goal!
From the kitchen to your table
Food photography needs a good source of light and style. Capturing images of simplicity that makes you go Yum! is a challenge.
Photographing cooked food is tricky, it won’t last long before it becomes soggy or blunt, talking to the chef and cooks preparing the food is imperative,
kitchen staff would want to get the dishes out of the kitchen ASAP, talk to the owner, manager or chef right away to ensure there is time allotted for each dish.
Capturing as many angles as possible is recommended to ensure a high range of results.
Shooting on restaurant busiest hours is not advisable.
Food may need to be pair out with salads, drinks, utensils, napkins, table clothes, and the aesthetics of your surrounding background.
Here on assignment at one of Vancouver most prestigious Italian restaurants Don Franchescos was crucial to have all the elements mention above in place.
Thanks for reading, comments and enquiries are welcome.
I wanted to shoot stock food photography… my first goal was to find inspiration. I wanted to capture images of simplicity that still had a big message, with out being too branded.
As a child, my family would get together every weekend… we would sing, we would dance, we drink and we would eat. This was my inspiration for my photography. Just recently with shooting stock images I decided to concentrate on the wonderful world of food… and focus in on the beauty of it in it’s natural form… and also when dressed up with different pairings.
I live on Granville Island in the beautiful city of Vancouver… and have the settings to make my inspirations come true…
Thanks for reading, would love to hear what you think of my food paring?
Rocio & Arnaud wedding ceremony took place late last year (2011) during the month of September. I still remember the day very well as we had beautiful weather in Vendôme, France. The setting was so romantic and to my astonishment with a castle as a backdrop. I thought this could not get any better, I knew then just the wedding photo I would take while in Vendôm .
I’m happy to say that everything when perfect for the bride and groom,
they are very happy with their choice of album and photos to embrace the day..
Below are a few of the photos we captured during the day.
I love doing photography around Vancouver, specially when I get to meet very interesting people who either need personal portraits, corporate shots, actors headshots, lifestyle, glamour or boudoir. The diversity of people I meet overwhelms me with joy.
On this particular shoot with the very talented Canadian Actor Steve Bacic, we shot on location close to my studio in the False Creek neighborhood near Granville Island area, and gather many different shots and styles in which some of the photos became his new headshots and publicity photographs.